Three months ago, a friend discovered his 12-year-old daughter developed a brain tumor. He started an SEO agency to help pay her bills and in just 3 months, he made $23,672. In this post, I’m going to show you how he did it by using 3 marketing strategies.
Before we get into the actual marketing strategies he used, lets cover his biggest advantage.
The Element of Unlimited Motivation:
If your 12-year-old daughter’s life is on the line, it’s easy to stay motivated. You’ll wake up every day knowing what you must accomplish. It’s a matter of life or death.
Average business owners like us don’t have that factor motivating us every day. But we can create one.
In Robert Cialdini’s book Influence, he says…
Loss is simply more powerful psychologically than gain.
We can use this to our advantage. If you have children, parents, or siblings, envision how their lives will be if your business fails.
- Living an average life
- Going to an average school or college
- Living paycheck to paycheck
Use that vision to motivate you.
Then, envision how their lives would be if your business succeeds.
- Being able to buy them the things they want
- Living a happy, free life
- Going on luxury holidays
Using this technique will allow you to stay motivated for long periods of time.
Now that we’ve covered how to stay motivated, let’s cover the marketing strategies he used.
- Cold Emails
- SEO blogs
- Forum Marketing
Marketing Strategy #1: Cold Emails
Cold emails are emails you send to potential customers without prior contact.
When you’re starting out, cold emailing is a great way to build a client base. It allows you to offer people something they already looking for.
If I were homeless, I’d go to a library, set up a Gmail account, and start cold emailing people that need the services I’m offering. It’s free, easy, and a great way to get high-paying clients.
How to write a cold email
There’re 3 parts to a converting cold email.
- Subject Line
- Case Study
- Call to Action
Your subject lines determine whether your email gets opened or ignored. Copywriting legend Gary Halbert famously said, “People read your mail while standing over a trash can.” He was talking about old-fashion direct mail, but it applies to email too. Subject lines like, “Question about [company]” or “Hey [name] – About [company] works best since it’s personal, and you can send it to hundreds of people.
Why write an introduction if you’re adding your name at the end? Writing an introduction makes you sound like a salesman and kills your response rate. The 8-second rule says your prospect will read your email for 8 seconds before closing. Don’t waste those precious seconds introducing yourself.
Instead, add value by mentioning a case study. For example, if your selling SEO services to an e-commerce store, write this…
I just got off the phone with the CEO of a 15-man e-commerce store based in Albany. We helped them increase their Google ranking from 10th to 3rd. I’d like to do something similar for you.
Make sure to reference a company in the same industry. For example, if you’re selling to a health shop, reference another health shop. If you’re selling to a coffeeshop, reference another coffeeshop. Do you get the idea?
When writing a call-to-action, keep it simple. My favorite call-to-action is, “Let’s Talk?”
Don’t try and hard-sell anything on your first cold email. No-one will buy your services after one email. Build a relationship, get to know their problems, and present your service as the solution to their problem. Easy.
Put those three parts together, and you have an email template people will respond to.
Hey [name] – About [company]
I just got off the phone with the CEO of a 15-man e-commerce store based in Albany. We helped them increase their Google ranking from 10th to 3rd. I’d like to do something similar for you. Let’s Talk?
Thanks, [your name]
Now that we’ve covered cold emailing, let’s go through blogging.
Marketing Strategy #2: SEO Blogging
The word blog comes from the words web and log. And it’s just that, the logging of your ideas, thoughts, and experiences on the web.
You can use blogs to market your product or service by delivering content that helps customers with their needs and wants.
It can also be used to improve your SEO ranking.
Blogging works because you’re building a following. This allows you to get inbound leads because people view you as an expert in your field.
The key to blogging is providing quality content on a regular basis.
When starting a blog, think about your customer’s problems and desires. Use your blog to appeal to those problems and desires. For example, if you’re selling SEO services, you can write blog posts about how companies can improve their SEO rankings. You’ll help lots of businesses who’re looking to improve their SEO rankings. You’ll also be the first person they go to if they need SEO services.
Just like with email subject lines, blog headlines will make or break your blog. Popular blog headlines include…
- How to headlines
- List-based headlines
- Things I wish I knew headlines
- Reasons why headlines
When starting out, I suggest you stick to how-to headlines. They’re easy and reliable.
Forget everything you know about writing and write like you’re talking to a fourth-grader. This will help you be more concise and clearer. New writers write with big words to sound intelligent and fancy but this doesn’t work. Do the opposite of what school taught you and keep your writing short and simple.
Make your post skimmable by using subheadings, pictures, and bullets. This will help your readers skip to a subheading that piques their interest. Failing to make your blog skimmable will result in people clicking that back button as soon as they see your post.
Here are a few tips for improving your SEO using blogs
- Keep your word count above 1000 words
- Plan your blog with keyword research
- Add a meta description to your blog
- Make your blog easy to understand.
- Write like you’re speaking to a fourth-grader
If you’re an entrepreneur who doesn’t have time to write SEO blogs, send me a message by clicking here and I’d be glad to help.
Marketing Strategy #3: Forum Marketing
Forum marketing is an easy way to get clients quickly. I’m surprised more people aren’t using it. Forum marketing works by using the law of reciprocity. If an entrepreneur has a problem you can solve, solve his problem. After helping him a few times, he’ll feel indebted to you and you can present your services to him.
Getting Started with Forum Marketing
Step 1: Look for forums within your niche. Simply Google your niche followed by the word forum. Look for forums with over 10,000 posts and 1,000 members. Make a list of 5-10 forums related to your niche.
Step 2: Create a business account and introduce yourself. Mention what you do and why you joined the forum. Please don’t say, “I joined this forum to get clients and make money”. Say something classy like, “My goal is to help entrepreneurs with any SEO problems they might have. If anyone has an SEO problem, feel free to shoot me a message”.
Step 3: Spend time browsing. Avoid trying to sell your services immediately. Offer value by helping members first. Read posts and find problems you can solve.
Step 4: Add your signature. After adding informative content to the forum, put your website URL in your signature. If your content was helpful enough, you can attract visitors to your website. If you’ve been posting valuable content for a while, members will start looking to you for advice. This is when you must start “presenting” your services.
It doesn’t have to take long. Spend 10 – 15 minutes every day posting valuable content and before you know it, you’ll start getting inbound leads.
If you’re an entrepreneur struggling to grow your small business, implement these 3 marketing strategies, and watch your business grow. Do you have any questions? Which marketing strategies do you use to grow your business? Let me know in the comments below!